Matthew McGrory | Arwen
Customer engagement metrics or brand visibility KPIs?
Social Media Marketing
Marketing Consultant
Social Media Marketing, Marketing Strategy, Growth Marketing
Host Benjamin Shapiro and guest Matthew McGrory, Co-founder and CEO of Arwen AI, debate a fundamental marketing dilemma: should brands prioritize customer engagement metrics or brand visibility KPIs on social media? Matthew champions engagement as the core purpose of social platforms, especially for B2B startups operating on tight budgets. Benjamin offers a nuanced take, noting…
Play Podcast
