Matthew McGrory | Arwen
AI-Led Social: Going from listening to interaction (copy) (copy) (copy)
B2B
Influencer Marketing
Marketing Consultant
Social Media Marketing, Influencer Marketing, Marketing Strategy
Benjamin Shapiro and Matthew McGrory, Co-founder and CEO of Arwen AI, tackle a strategic question facing modern marketers: when launching an AI-powered social media strategy, should brands prioritize algorithmic optimization or influencer partnerships? Matthew leans toward influencer relationships, arguing that human endorsements carry more weight than trying to game ever-evolving platform algorithms. Benjamin offers a…
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