Podcast Category:
Topic: Social Media Marketing, Customer Experience (CX)
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Scott Morris | Sprout Social
Do consumers want brands to slide into their DMs?
Social media marketing faces a consumer-brand disconnect. Scott Morris, CMO at Sprout Social, shares research revealing the gap between marketer assumptions and actual consumer preferences on social platforms. His data shows consumers expect personalized responses in DMs when they initiate contact, but resist unprompted brand messages, highlighting how timely, relevant engagement builds loyalty while intrusive…
Play PodcastScott Morris | Sprout Social
Social disconnect between brands & consumers
Social media creates a disconnect between brands and consumers. Scott Morris, CMO at Sprout Social, shares research revealing how consumers use social platforms as discovery engines and customer service channels. Brands must balance cultural relevance without chasing every trend, maintain platform diversification to reach audiences authentically, and deliver personalized interactions within 24 hours to prevent…
Play PodcastAbout Topic: Social Media Marketing, Customer Experience (CX)
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