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Rob Freedman | EZO
Double Down or Diversify: Content marketing vs channel expansion?
Rob Freedman, VP of Marketing at EZO, dives into the debate between product-led and marketing-led growth strategies. Exploring whether to double down on content marketing or diversify into emerging platforms, Rob shares his perspective on navigating uncertain digital landscapes. Discover actionable insights on how to balance quality content creation with effective distribution across various channels.
Play PodcastRob Freedman | EZO
Trend or Trash: Is a focus on Zero-party data worth pursuing?
Rob Freedman, VP of Marketing at EZO, delves into the debate between product-led and marketing-led growth strategies. He also evaluates the merits of adopting zero party data in marketing, emphasizing the importance of owning data in an era of increasing privacy regulations. Tune in for insights on transforming your marketing department into a media powerhouse…
Play PodcastRob Freedman | EZO
Buy or Sell: Is personalization the future of marketing?
Rob Freeman, VP of Marketing at EZO, delves into the debate of product sales versus marketing-led growth. He shares insightful perspectives on the future of marketing, emphasizing the pivotal role of personalization driven by artificial intelligence. Rob and the conversation explore the importance of due diligence to avoid pitfalls in AI utilization.
Play PodcastRob Freedman | EZO
Is Product, Sales, or Marketing- led Growth right for you?
Rob Freeman, VP of Marketing at EZO, delves into the nuances of various growth strategies, including product-led, marketing-led, and sales-led growth. He shares insights on how to determine the right growth model for your company by considering factors like product complexity, sales cycle length, and customer needs. Discover practical examples and strategies to help align…
Play PodcastAdetutu Laditan | YouTube
Collaborating with creators for YouTube Growth — Adetutu Laditan // YouTube
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. In marketing today, trust holds immense value, and creators have become beacons of trust, influencing consumer brand perceptions. Collaborating with creators on YouTube offers brands a way to authentically connect with audiences, scale messaging, and drive conversions.Today, Adetutu discusses…
Play PodcastAdetutu Laditan | YouTube
Roadmap to monetizing YouTube content — Adetutu Laditan // YouTube
Adetutu Laditan, Senior Product Marketing Manager for Sub-Saharan Africa at YouTube, explores YouTube monetization and growth. YouTube, the world's second largest search engine, holds vast potential for marketers. But, transforming video production into a monetization opportunity on the platform requires a strategic approach. Today, Adetutu discusses the roadmap to monetizing your YouTube content.
Play PodcastJennifer Jones-Mitchell | Human Driven AI
AI News: GP4, GPTs, & Biden’s Exec Order — Jennifer Jones-Mitchell // Human Driven AI
Jennifer Jones-Mitchell, Founder and Creator Coach at Human Driven AI, delves into generative AI. OpenAI held its first developer event earlier this month, unveiling a host of new features and capabilities within the ChatGPT ecosystem. These include enabling users to create their own GPTs and ChatGPT being trained up to April 2023, presenting an incredible…
Play PodcastLuis Baez | Luis Baez
How to Align Automation and Authenticity — Luis Baez // Madecraft
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. In the digital age, automation has become a cornerstone of marketing efficiency, but with it comes the challenge of retaining that genuine, human touch. How do you automate your processes while preserving the authenticity that resonates with your audience? Today, Luis discusses…
Play PodcastLuis Baez | Luis Baez
Why LinkedIn is the marketer’s social platform — Luis Baez // Madecraft
Luis Baez, Sales Enablement Strategist and Coach, explores the significance of achieving authenticity. LinkedIn's algorithm favors thought leadership, teaching, and coaching efforts. Given that only 3% of users regularly post content, the platform presents a great opportunity for marketers to gain significant exposure and connect with a broad audience. Today, Luis discusses why LinkedIn is…
Play PodcastRob Freedman | Zuper
Integrating marketing into Field Ops — Rob Freedman // Zuper
Rob Freedman, Head of Growth at Zuper, talks about how SaaS companies are leveraging the power of artificial intelligence to not just grow exponentially, but strategically. Field Ops provides businesses with the unique opportunity to engage in one-to-one marketing by tapping into individual customer interactions. Through field service technicians, companies can gather valuable feedback, personalize…
Play PodcastAbout Topic: Sales Enablement
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