Amanda Martin | Mediavine
Who is winning the never-ending turf war between DSPs and SSPs?
B2B
Programmatic Advertising
Media & Publishing
Programmatic Advertising, Artificial Intelligence, Marketing Strategy
Publishers face mounting pressure as AI disrupts traditional traffic sources. Amanda Martin, Chief Revenue Officer at Mediavine, explains how the largest independent ad management firm helps publishers navigate programmatic complexity and declining search visibility. She discusses implementing crawler blocking technology through Cloudflare, developing diversified traffic acquisition strategies beyond Google Search dependency, and creating network-scale negotiating…
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