Kelley Thornton | Tiege Hanley

Are subscription models the best pricing strategy for DTC brands?

Kelley Thornton, founder and CEO of Tiege Hanley, explores the benefits and challenges of subscription models for D2C brands. He emphasizes the importance of flexibility in modern subscriptions, detailing how his company manages customer needs to prevent accumulation of excess products. Kelley shares insights on how to make subscription management painless for customers, enhancing their…