Scott Morris | Sprout Social
Responding quickly or providing the right answer to customer questions?
B2B
Social Media Marketing, AI, AI Personalization
Marketing Consultancy
Customer Experience (CX), Artificial Intelligence, Social Media Marketing
Social media response speed vs. accuracy: which matters more? Scott Morris, CMO at Sprout Social, shares research on the disconnect between marketer perceptions and actual consumer expectations. Morris reveals that two-thirds of users expect responses within 24 hours and explains how AI can handle routine inquiries while allowing marketers to focus on authentic, personalized engagement…
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