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Nataly Kelly | Zappi
How to connect global and local messaging for your brand
B2B
Brand
Marketing Consultancy
Branding, Artificial Intelligence
Balancing global brand consistency with local market relevance. Nataly Kelly, CMO of Zappi and co-author of "Brand Global, Adapt Local," shares strategies for encoding brand voice across markets. She explains how AI tools can maintain brand integrity while adapting to cultural nuances, and why the increasing global connectivity of consumers demands stronger alignment between global…
Play PodcastNataly Kelly | Zappi
Why Nataly wrote her recent book Brand Global, Adapt Local
B2B
Brand
Marketing Consultant
Branding, Artificial Intelligence
Building a consistent global brand voice is challenging. Nataly Kelly, CMO of Zappi and author of "Brand Global Adapt Local," shares her expertise on balancing global brand consistency with local market adaptation. She explains how AI tools can effectively encode brand voice, drawing from her experience living abroad and building brands in diverse markets, and…
Play PodcastAbout Topic: Branding, Artificial Intelligence
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