Podcast Category:
Topic: Artificial Intelligence, Market Intelligence
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Charlie Grinnell | RightMetric
Why Marketers Should Treat AI Like a Frenemy
AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive advantage. The discussion covers treating AI as a "frenemy" that requires human oversight, building automation workflows through iterative prompt refinement, and combining internal analytics…
Play PodcastRob Freedman | EZO
Toss Up: AI-driven Analytics or Traditional Market Research?
Rob Freedman, VP of Marketing at EZO, dives into the debate between AI-driven analytics and traditional marketing research, sharing insights on when to use each approach. Discover how blending the two methods can harness both the art and science of marketing, ensuring a powerful and efficient strategy. Freedman also discusses the innovative concept of synthetic…
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