Joyce Gordon | Amperity
Mastering AI Personalization with Customer Identity Data
B2B
AI Personalization
Data Provider
Artificial Intelligence, Data-driven products, Market Segmentation
AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data integration across systems, and shares practical frameworks…
Play Podcast
