Podcast Category:
Topic: Artificial Intelligence, Customer Experience (CX), Marketing Strategy
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Dave Steer | Webflow
Navigating the AI boom with resilient marketing
Most marketers treat AI as a copywriting assistant instead of a customer experience transformation tool. Dave Steer is Chief Marketing Officer at Webflow, specializing in AI-driven website personalization and answer engine optimization for enterprise growth. He explains how to structure content for both human visitors and AI crawlers, implement automated multivariate testing at scale, and…
Play PodcastJoyce Gordon | Amperity
How has the life of an AI expert changed since the launch of chatGPT?
AI expertise has evolved dramatically since ChatGPT's launch. Joyce Gordon, Head of AI at Amperity, shares how her role transformed from backend machine learning specialist to cross-functional product strategist shaping AI-first experiences. She discusses techniques for reimagining entire platforms with AI capabilities, designing interfaces for less technical users, and leveraging unified customer data to power…
Play PodcastJoyce Gordon | Amperity
Which team should be responsible for integrating AI into your product?
Who should integrate AI into your product? Joyce Gordon, Head of AI at Amperity, shares her expertise on AI-driven personalization and customer identity resolution. She explains why product and engineering teams should handle technical implementation while business teams should identify use cases, and outlines how unified customer data creates the foundation for effective AI personalization…
Play PodcastAbout Topic: Artificial Intelligence, Customer Experience (CX), Marketing Strategy
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