Influencer Week: Tracking & Evaluating PR lift — JustReachOut // Dmitry Dragilev

Sponsored By Knit. Click to get your free consultation today. Today is part 5 of our deep dive into one of the most impactful and cost-efficient ways to drive growth: influencer outreach. Each day this week we published an episode that covers how you can target, reach, create, and market influencer content. Joining us for Influencer Week is Dmitry Dragilev, Founder of JustReachOut.io, which is a SAAS tool that helps businesses get exposure through press coverage without the help of PR firms. Today, we're going to end the week by talking about how to measure the impact of an influencer outreach campaign.
About the speaker

Dmitry Dragilev

JustReachOut.io

 - JustReachOut.io

Dmitry is the Founder of JustReachOut.io, which is an SAAS tool that helps businesses get exposure through press coverage without the help of PR firms.

Show Notes

  • Figuring out the ROI of Influencer Campaigns
    (04:00)
    I test things on a very basic level, and one of my favourite things to do is go and comment on a popular article just to see if my comment will generate buzz and solicit comments from other readers.
About the speaker

Dmitry Dragilev

JustReachOut.io

 - JustReachOut.io

Dmitry is the Founder of JustReachOut.io, which is an SAAS tool that helps businesses get exposure through press coverage without the help of PR firms.

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