Why the Smartest Guy In the Room Made a Podcast

This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today’s episode, Michael tells us how and why enterprise level companies are creating their own podcasts and using them as a marketing channel.
About the speaker

Michael Green

Unfold Productions

 - Unfold Productions

Michael is the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media.

  • Part 1 Why the Smartest Guy In the Room Made a Podcast

Show Notes

Quotes

  • “We're an agency focused on providing really high quality and robust solutions for our clients.” - Michael

  • “We excel at identifying and then rapidly building communities and systems.” - Michael

  • “Podcasts became interesting to enterprise organizations because the cost per acquisition got higher on other channels.” - Michael

  • “Compared to video production, podcasting is relatively inexpensive.” - Michael

  • “Podcasting gives you the flexibility to do both short and long-form content.” - Michael

  • “We help clients understand what their objectives and KPIs are.” - Michael

  • “At our core, we're a very data-driven company.” - Michael

  • “One of the biggest mistakes I have seen people make is that they dont put any call to actions on their podcasts.” - Michael

  • Part 1 Why the Smartest Guy In the Room Made a Podcast
About the speaker

Michael Green

Unfold Productions

 - Unfold Productions

Michael is the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media.

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    Part 1Why the Smartest Guy In the Room Made a Podcast

    This week we talk about multimedia content production and syndication with Michael Green, the founder of Unfold Productions and the creator of People Behind the Science Podcast. Unfold Productions is an audio and visual digital media shop, which specializes in identifying and rapidly building communities through media. In today’s episode, Michael tells us how and why enterprise level companies are creating their own podcasts and using them as a marketing channel.