Full-Funnel Advertising: Channel Strategy, Campaign Evaluation, & Lead Nurturing

Today we’re going to talk about life-cycle marketing. Erik Huberman is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution. Hawke Media serves clients that range from startup, growth-stage companies to the Fortune 500. In this episode, Erik is going to walk us through his company’s approach to setting expectations, campaign evaluation, and nurturing leads.
About the speaker

Erik Huberman

Hawke Media

 - Hawke Media

Erik is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution.

Show Notes

  • Benjamin: Welcome back to the MarTech Podcast. This podcast is sponsored by Searchmetrics. Searchmetrics sets the standard for innovation in the content and search engine optimization industry. They support businesses who care about understanding how both using content as a marketing channel and how to improve organic rankings in Google. If you're an enterprise level marketer, the Searchmetrics suite of software and services will help you optimize your existing content, help you understand what topics you need to cover in next, and how to ensure that your writers produce effective content. There are billions of Google searches happening every day, Searchmetrics gets your stories to the top.
    Benjamin: Okay, today we're gonna talk about life cycle marketing. Erik Huberman is the founder and CEO of Hawke Media, a marketing consultancy. Hawke Media has grown from an niche consulting practice to a plug and play marketing arm that serves clients that range from startups, growth stage companies and even the Fortune 500.
About the speaker

Erik Huberman

Hawke Media

 - Hawke Media

Erik is the Founder and CEO of Hawke Media, a marketing consultancy that has grown from a niche practice to a comprehensive plug-and-play marketing solution.

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