Diversity & Inclusion at Events — Drea Hudson // Hubspot

Senior manager of global events at Hubspot, Drea Hudson, discusses how the best in the business run their marketing events. Simply put, some parts of the community benefit from a systemic advantage. But that doesn’t mean the others should not take up space. So today, Drea talks about diversity and inclusion and how that relates to your events.
About the speaker

Drea Hudson

Hubspot

 - Hubspot

Drea is the Sr Manager of Global Events at Hubspot

Show Notes

  • 02:37
    Incorporating diversity and inclusion in your event
    Consider who your audience is and provide representation. Take this into consideration for everything from marketing graphics to language.
  • 06:16
    Inbounds approach to diversity and inclusion for this years conference
    Social media is one of the main tools used to connect with people of color within the marketing space. As such, over the years, the conference has become increasingly diverse.
  • 08:20
    Maintaining your goals while incorporating diversity and inclusion
    Diversity and inclusion should be part of your business from the jump. If youre a little late catching up, then there might be some hurdles to overcome.
  • 10:51
    Why focus on diversity and inclusion
    People come from different backgrounds and as such they are exposed to different levels of opportunity. When you provide a networking opportunity, you also provide a growth opportunity.
  • 13:09
    Diversity when marketing towards Gen
    Your content needs to be aligned with your audience to build a community. So if youre targeting Gen-Z, you will need to push out content or get speakers they can relate to.
  • 16:45
    How to support a minority community youre not part of
    Its important to include people of color in your general events. But at the same time, you should also create spaces specifically for them.
  • 17:59
    What makes Inbound special
    Inbound makes sure that not only the privileged get a chance to be heard. Inbound encourages the entire community to take up space in the industry.

Quotes

  • "HubSpot puts their money where their mouth is when ensuring there are people of color at the table and encouraged to take up space." - Drea Hudson, Sr Manager of Global Events, Hubspot

  • "In our audience 64% of individuals identify as she, her, hers. About 30, 35% identify as he, him, his. And about 0.5,9% identifies as other and 0.54 identifies as they, them, their." - Drea Hudson, Sr Manager of Global Events, Hubspot

  • "I think everyone needs to be able to lean on the idea of intentional intersectionality, which is making sure that we're bringing in all of those different backgrounds.." - Shana Sumers, Principal Marketing Manager, HubSpot

  • “If we provide networking opportunities, then people can go to their next level. It's a smart business play, but it also helps overcome systems working against these professionals.” - Shana Sumers, Principal Marketing Manager, HubSpot

  • “From the inbound perspective, majority of our audiences, age 34 to 44. At some point Gen Z will get there. We need to make sure speakers speak the language of the Gen Z minority” - Drea Hudson, Sr Manager of Global Events, Hubspot

  • “With Black@Inbound, we have opportunities that are exclusive to black professionals, but also opportunities that open up the rest of the community to get involved.” - Shana Sumers, Principal Marketing Manager, HubSpot

  • “It's always a top priority for me to make sure that the voices that have been silenced are uplifted in every way possible. I think Inbound does a great job of that.” - Drea Hudson, Sr Manager of Global Events, Hubspot

About the speaker

Drea Hudson

Hubspot

 - Hubspot

Drea is the Sr Manager of Global Events at Hubspot

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