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Business Type: SAAS, Marketing Consultant, Marketing Analytics
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Val Riley | Unbounce
Unbounce’s Acquisition of Insightly
Val Riley, the VP of Marketing and Strategy at Unbounce, delves into the intriguing story behind Unbounce's acquisition of Insightly and its strategic implications. She discusses how this merger transforms the capabilities of landing pages by integrating comprehensive CRM data, paving the way for end-to-end conversion tracking and customized customer experiences. Val also shares insights…
Play PodcastBrian Solis | ServiceNow
What today’s marketing leaders are missing
Brian Solis, head of global innovation at ServiceNow, delves into the rapid acceleration of technology and its implications on leadership, mindsets, and frameworks. Explore how generative AI stands as a major disruption, necessitating a shift towards innovation rather than mere adaptation. Brian also highlights the importance of empathy in marketing, emphasizing the role of understanding…
Play PodcastAbout Business Type: SAAS, Marketing Consultant, Marketing Analytics
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