LISTEN IN A POD APP
Filters
Charlie Grinnell | RightMetric
What is the coolest agent you’ve built for yourself?
Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for brands like Meta and Red Bull. He discusses building AI agents that automatically identify networking opportunities based on calendar events, creating video analysis tools that map viewer engagement to specific visual elements,…
Play PodcastCharlie Grinnell | RightMetric
The best data source to understand what is popular in B2B media
Marketers struggle with AI reliability and accuracy. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive marketing insights. The discussion covers treating AI as a "frenemy" that requires structured data inputs, building automation workflows through iterative testing, and validating AI outputs by asking it to explain its…
Play PodcastCharlie Grinnell | RightMetric
Why Marketers Should Treat AI Like a Frenemy
AI reliability challenges plague over half of marketers despite vendor promises of perfect insights. Charlie Grinnell is Co-CEO of RightMetric, a strategic research firm specializing in external data intelligence for competitive advantage. The discussion covers treating AI as a "frenemy" that requires human oversight, building automation workflows through iterative prompt refinement, and combining internal analytics…
Play PodcastBlue Bowen | G2
G2’s Most Powerful Secret
AI is transforming B2B buyer behavior and competitive intelligence strategies. Blue Bowen, Research Principal at G2, explains how sales leaders can leverage marketplace data to understand win-loss patterns and competitor positioning. He discusses G2's market intelligence offering for competitive analysis, G2AI's product discovery interface, and momentum reports that track surging tools in marketing automation. The…
Play PodcastJoyce Gordon | Amperity
Mastering AI Personalization with Customer Identity Data
AI personalization requires unified customer identity data. Joyce Gordon, Head of AI at Amperity, explains how brands are moving from broad segments to micro-segments using generative AI. She outlines the critical role of identity resolution in creating personalized experiences, demonstrates how Model Context Protocol (MCP) servers enable data integration across systems, and shares practical frameworks…
Play PodcastJordan Crawford | Blueprint
Investing in Clay vs sourcing your own data
Founder of Blueprint, Jordan Crawford, takes a closer look at Investing in Clay vs. Sourcing Your Own Data
Play PodcastBrian Mandelbaum | Attain
How to ethically collect targeted data — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Privacy regulations can seem burdensome, but at their core, they're about getting permission from consumers, being clear about data use, and respecting opt-outs. But the ethical dilemma persists: why hide crucial details in privacy policies? Today, Brian discusses how to…
Play PodcastBrian Mandelbaum | Attain
Why permissioned consumer data > Retail Media — Brian Mandelbaum // Attain
Brian Mandelbaum, CEO of Attain, explores leveraging permissioned consumer data and ethical targeted data collection. Consumers are increasingly becoming concerned about how their data is used by companies. Stringent privacy regulations like GDPR and CCPA have compelled businesses to prioritize obtaining explicit consent from consumers before collecting and using their data. Today, Brian discusses why…
Play PodcastKristina Prokop | Eyeota // Dun & Bradstreet
The New Identity Data Landscape — Kristina Prokop // Eyeota
Kristina Prokop, CEO and Co-Founder of Eyeota, and GM of Audience Solutions at Dun and Bradstreet, explores the dynamic global landscape of audience data and its impact on B2B businesses. Traditionally, identity data referred to basic information like names, addresses, and contact details, but it has since expanded to include digital identifiers like IP addresses.…
Play PodcastElizabeth Cholawsky | HG Insights
The Acquisition-to-Growth playbook — Elizabeth Cholawsky // HG Insights
Elizabeth Cholawsky, CEO of HG Insights, delves into how to unleash the potential of technology intelligence. When it comes to growth, companies must strategically leverage various tools and approaches to stay competitive and thrive in a rapidly evolving market. Mergers and acquisitions (M&A) enable B2B companies to expand their market reach, diversify their offerings, and…
Play PodcastAbout Business Type: Data Provider
Sponsors of the MarTech Podcast
